Every pet owner knows the moment. The dog skips breakfast, the stomach starts making noise, and the vet says what vets have said for decades: feed a bland diet for a few days and see if things settle. Under the Weather built a company around making that advice easy to actually follow.
Their bland diet line takes the boiling, draining, and portioning out of it. Each pouch is a freeze dried, single serve meal that comes together with hot water in a few minutes, in the combinations owners are already being told to make at home. Several formulas include electrolytes to help a dehydrated pet rehydrate while their system recovers.
Alongside that sits Ready Cal, the brand's high calorie supplement for dogs and cats who need to put weight back on. It comes up in a lot of the same conversations: a senior who has stopped eating well, a rescue that came in underweight, a pet recovering from surgery, or a picky eater who needs help through a rough stretch.
What makes it work at retail
This is a category that sells itself once customers know it's on the shelf. The products are shelf stable with a long shelf life, they take up very little space, and they answer a question your staff already hears every week. Instead of sending someone home to boil chicken, you're sending them home with a solution. It also cross merchandises easily next to probiotics, digestive supplements, and anything else in your recovery and wellness set.
Browse the full Under the Weather assortment above. Wholesale pricing is visible once you're signed in to your Pet Palette account.
