Retailing Grooming Products in Your Salon: Do’s & Don’ts
Running a successful grooming salon isn’t just about great grooms — it is also about creating an experience that continues after the pet leaves your table. One of the easiest ways to boost revenue and strengthen client loyalty is by retailing the same products you use and trust in your salon. Pet parents want to take home that “just groomed” look and scent — and you can help them do just that.
Why Retailing Matters
Retailing professional grooming products gives you an edge. When clients see results they love, they are eager to recreate them at home. By offering the same shampoos, conditioners, brushes, sprays, and finishing products you use on their pets, you:
- Reinforce your expertise as a professional.
- Build trust by recommending what you genuinely believe in.
- Increase your per-client revenue without adding appointment time.
At Pet Palette Distribution, we make retailing easy for salons and grooming professionals with access to top grooming brands and retail-friendly products that ship fast, no large minimums, and professional pricing designed for your business.
How to Choose the Right Products to Sell
When choosing retail products for your salon shelves, think about items that solve problems or help maintain the pet between visits. Focus on:
- Shampoos and Conditioners: Offer small sizes of professional-quality lines like ThoozyPet, Bio-Groom, Showseason, and Artero that you already use in your backbar. Customers love to buy what you use — it is an instant endorsement.
- Colognes or Deodorizing Sprays: Popular go-to products include:
- Showseason Spring Rain, Pacific Breeze, Apricot Chamomile or Lavendar Flowers
- Bio-Groom Natural Scents Pink Jasmine, Lemongrass and Verbena or Agave Blossom
- Fresh N Clean Cologne Spray Fresh Floral or Baby Powder
- Artero Violet, Impact, Fresh, Classic, or Detox
- Brushes, Combs & Tools: Recommend what you use! Retailing tools like Kenchii, Andis, Artero tools help your clients maintain coats between visits.
- Ear, Coat & Paw Care: Everyday essentials such as ear cleaners, paw balms and waterless shampoos are excellent add-ons for checkout.
- Seasonal Favorites: Rotate in limited-edition scents or themed gift sets for holidays to keep displays fresh and exciting.
Display Tips & Sales Techniques
A smart retail display does not need to be complicated — it just needs to tell a story.
Do’s
✅ Create a “Groomer’s Picks” Shelf: Highlight products you personally use during the groom. Add small signage such as “Used during your dog’s bath today!” or “Ask us how to use this at home.”
✅ Bundle by Need: Pair a whitening shampoo with a matching conditioner and a slicker brush for white-coated breeds.
✅ Use Your Reception Area: The checkout counter and waiting area are prime spaces for impulse buys — brushes, sprays, and travel-size shampoos perform well here.
✅ Educate Your Staff: Train everyone to make simple recommendations. “This is the shampoo we use on Bella — it helps keep her coat bright between visits!”
Don’ts
🚫 Don’t overload your shelves with too many options. Too much choice can confuse buyers.
🚫 Don’t sell products you have not used or do not believe in — authenticity matters.
🚫 Don’t forget to restock regularly. Empty shelves make customers think you’re out of business in retail.
Selling What You Use Builds Trust
Your clients look to you for advice — not just on grooming, but on coat care, health, and maintenance. When you retail the same products you trust on their pets, your recommendation carries more weight than any online review.
Keep it simple: stock your backbar favorites, explain why you use them, and make them easy for pet parents to grab on their way out.
Suggested Products from Pet Palette Distribution
- ThoozyPet Shampoos & Conditioners – Professional-grade formulas for every coat type.
- Bio-Groom Ear, Coat, and Nail Care Line – Gentle, effective, and long-trusted by groomers.
- Showseason Sprays & Seasonal Scents – Perfect for finishing touches and retail appeal.
- PPP and Aromacare Pet Care Essentials – From tearless shampoos to coat sprays.
- Artero Professional Grooming Products – Premium tools and care items loved by pros.
Final Thought
Retailing grooming products isn’t about sales pressure — it’s about sharing what works. Every bottle, brush, or spray you recommend strengthens your client relationships and adds meaningful profit to your salon.
With Pet Palette Distribution’s selection and support, you can confidently stock and sell the best in professional grooming — because your clients trust what you use.
