February is Pet Dental Health Month, making it the perfect time for pet retailers to spotlight an often-overlooked category that has a huge impact on full-body pet wellness: dental care. While many pet parents focus on nutrition, exercise, and grooming, oral health is still one of the most neglected areas of routine pet care — despite its direct connection to heart, kidney, and overall systemic health.
According to veterinary studies, over 80% of dogs and 70% of cats show signs of dental disease by age three, yet most pet parents underestimate how common and serious dental issues really are. Left untreated, plaque and tartar buildup can lead to gum disease, tooth loss, chronic pain, and bacteria entering the bloodstream — impacting vital organs.
For retailers, February presents a timely opportunity to educate customers, expand wellness assortments, and drive incremental sales with trusted, easy-to-merchandise dental health solutions. Stocking a well-rounded wholesale pet dental care collection allows you to support everyday preventative care while boosting basket size with consumables, chews, and complementary products.
👉 Explore our full Wholesale Pet Dental Health Collection for dogs and cats here.
🏆 MVP: ProDen PlaqueOff® — The Cornerstone of Dental Sets
One of the most trusted names in pet dental health, ProDen PlaqueOff® offers clinically supported dental supplements and chews for both dogs and cats. Made with natural kelp, PlaqueOff works from the inside out to help soften plaque and reduce tartar buildup over time.
These products are easy for pet parents to use, making them ideal for building repeat purchases in your dental care section.
🪥 Everyday Dental Care Essentials
Artero Dental Care
Artero delivers professional-grade oral care with retail-friendly solutions designed to make daily dental hygiene more accessible for pet parents while creating easy add-on sales at retail. Their dental line combines salon-quality performance with convenient formats that are simple to merchandise and encourage repeat purchase.
-
Dentix Toothpaste for routine brushing to help reduce plaque and freshen breath
-
Teeth Thimbles for gentle finger brushing, ideal for pet parents new to brushing
-
X-Mint Countertop Display — perfect for impulse placement at checkout to drive trial and incremental sales
Skout’s Honor Dental Care Line
Skout’s Honor features water additives, dental wipes, and oral drops powered by patented, probiotic-based technology that helps support a healthier oral microbiome and long-term dental wellness. Instead of simply masking bad breath, these formulas work at the source to target odor-causing bacteria and help maintain a balanced oral environment over time.
For pet parents who struggle with brushing, Skout’s Honor offers simple, brush-free daily dental care solutions that easily fit into everyday routines—making them ideal for driving compliance, repeat purchases, and add-on sales at retail. These easy-to-use formats are especially appealing to customers looking for low-effort ways to improve their pet’s breath and overall oral health.
Easy Fresh Breath & Daily Oral Care
Not every pet parent is ready for daily brushing, so fresh breath products and oral gels offer simple, brush-free ways to support oral hygiene and improve breath. These easy add-ons are great for checkout displays and wellness sections, driving impulse purchases and repeat sales.
-
TropiClean Fresh Breath Mint Foam – Fast, no-rinse foam for instant breath freshening
-
Vet Worthy Sparkling Breath – Effervescent formula that helps neutralize odor-causing compounds
-
Vetality Oral Gels (Dogs & Cats) – Targeted gel to support gum and tooth health
-
Zymox Oratene Dental Line – Gentle breath fresheners, water additives, and brushless toothpaste for sensitive mouths
🦴 Functional Dental Treats & Chews That Sell Themselves
Functional treats make it easy for pet parents to support dental health while still rewarding their pets, removing the friction that often comes with traditional brushing routines. These treats turn daily oral care into a positive, enjoyable experience for pets, which helps improve compliance and consistency over time.
For retailers, functional dental treats are a high-appeal category that drives repeat purchases, encourages trial from treat-focused shoppers, and creates natural opportunities for cross-merchandising within wellness and dental care sets.
-
Bocce’s Bakery Brushy Sticks – crunchy, plaque-fighting treats made with clean ingredients
-
The Missing Link Smartmouth Dental Chews – formulated to support breath, plaque control, and digestive wellness
-
Wonder Bark Dental Chews – bacon-flavored dental sticks designed to help reduce plaque with finely ground oyster shells while supporting daily oral care
These high-turn SKUs are perfect for cross-merchandising near registers, treat bars, or dental displays.
🐾 Natural Dog Chews: Dental Health Through Chewing
Chewing is one of the most natural ways dogs help maintain oral hygiene. Natural chews help mechanically scrape plaque and tartar from teeth while strengthening jaw muscles. Studies show that regular chewing can reduce plaque accumulation and help promote healthier gums.
Top Natural Chew Options:
-
ThoozyPet 100% USA-Made Chews – 14 single-ingredient options including bully sticks, trachea, marrow bones, and more, slow-roasted to maintain nutritional value and flavor
-
Polkadog Cod Skins – sustainably sourced, high-protein fish skins that support dental abrasion while being highly digestible
-
Barkworthies – premium natural chews including stuffed beef booties and collagen-based options
-
Vital Essentials – single-protein, minimally processed chew treats
-
Etta Says! – oven-baked chews formulated to be long-lasting and digestible
These chews are ideal for building out a natural dental chew destination in-store.
🧸 Dental Toys for Dogs & Cats
Catstages Dental Toys for Cats
Cat dental health is often overlooked, yet up to 70% of cats show signs of dental disease by age three. Catstages offers interactive dental toys that encourage chewing and help gently clean teeth. These toys promote chewing behavior while delivering mint and texture to support fresher breath and healthier teeth.
BARK Super Chewer Dog Toys
BARK Super Chewer toys feature durable rubber cores and textured surfaces that help scrape plaque during play. Chew toys support dental health by reducing buildup through mechanical abrasion while also satisfying dogs’ natural chewing instincts.
BetterBone Chew Toys
BetterBone toys are made with plant-based, nylon-free materials designed to be safer on teeth while still offering long-lasting chew satisfaction. Their unique composition makes them a great alternative to traditional nylon chews for dental-friendly play.
ThoozyPet Rope Toys: Doggy Dental Floss
Rope toys act like natural dental floss, helping remove debris between teeth as dogs chew and tug.
ThoozyPet’s rope toy assortment offers bright colors, multiple formats, and excellent retailer margins, making them perfect for merchandising in dental care or enrichment sections.
Yeti Puff & Play Microwavable Toys
Hangry Yak & Yeti Puff & Play toys combine puffed yak cheese nuggets with interactive enrichment toys. The microwavable chews create a crunchy texture that supports dental abrasion while keeping pups engaged — a unique crossover of dental care and enrichment.
🛍️ Retail Takeaway: Why Dental Health Drives Year-Round Sales
Dental care is a high-margin, replenishable category that supports:
-
Repeat purchases
-
Cross-merchandising opportunities
-
Wellness positioning for your store
-
Customer education and trust
By building out a comprehensive Wholesale Pet Dental Health Collection, retailers can own the conversation around preventative care while offering solutions for every pet, budget, and lifestyle.