Pet Palette Distribution Unveils New E-Commerce Website that Enhances Wholesale Customer Experience and Introduces Pet Professional Account Access

Pet Palette Distribution, a Maryland-based national wholesale distributor of premium pet products and grooming supplies, is proud to announce the launch of its brand-new e-commerce website, built on the Shopify platform. This modernized site replaces the company’s previous system, offering significantly improved speed, navigation, and functionality for all customers—including the introduction of Pro Accounts designed specifically for pet professionals like groomers and vet techs who don’t operate traditional retail storefronts.

Designed with the user in mind, the new platform features a sleek and intuitive layout, lightning-fast performance, and an engaging shopping experience across all devices. In addition to simplified navigation and high-quality product visuals, the site introduces real-time shipping rates, secure payment options, and enhanced mobile optimization.

“This is more than just a website upgrade—it’s a huge leap forward in how we serve the neighborhood pet community,” said Chris Miller, CEO of Pet Palette Distribution. “Pet Palette built its reputation focusing on brick-and-mortar pet wholesale including retailers, veterinary practices, boarding/daycare, and grooming salons. We are now taking the same approach to serving the non-business pet professional by providing Pro Accounts for groomers, vet techs, and other pet professionals. We built this platform to provide a seamless shopping experience that truly reflects the quality and care that we put into our products and partnerships.”

Key Features Include:

  • Lightning-fast performance for quicker browsing and checkout
  • Simplified navigation and user-friendly layout
  • Real-time shipping rates for greater transparency
  • Multiple secure payment options including Credit Card and Shop Pay (with PayPal coming soon)
  • Enhanced mobile experience for smartphone and tablet users
  • High-resolution visuals for a more immersive product discovery
  • Advanced security and encryption through Shopify and Shop Pay
  • Improved analytics and reporting tools for deeper business insights

The launch of the new website comes just in time for retailers and pet professionals to take full advantage of Pet Palette Distribution’s highly anticipated SuperZoo Sale, running August 12–21. With improved navigation, faster performance, and full mobile responsiveness, the new site makes it easier than ever to shop exclusive show deals from over 50 of the industry’s top brands—anytime, anywhere—whether customers are attending the event in Las Vegas or ordering remotely. This seamless access ensures that every customer, from busy shop owners to mobile groomers, can stock up in just a few clicks.

Tailored for Pet Professionals
A standout addition to the new platform is the introduction of Pet Professional Access, a special shopping experience created for pet care providers who don't operate a brick-and-mortar retail business. Verified professionals such as groomers, vet techs, trainers, and others can now apply for a Pro Account, giving them access to exclusive pricing not available to the general public. While not full wholesale, these accounts offer meaningful savings, allowing solo pet professionals to benefit from direct distributor pricing—without compromising Pet Palette’s commitment to keeping prices off the open internet.

Pet Palette Distribution is a trusted national wholesale distributor of premium pet products and professional pet grooming supplies with a focus on supporting independent pet businesses by offering low minimums, just-in-time ordering, fast nationwide shipping, and top-notch customer service. Known for carrying a high-quality assortment, Pet Palette partners with leading brands to ensure retailers, groomers, kennels and veterinary services have access to the best pet products and supplies in pet care.

 

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